We support OEMs/SMEs, system integrators, distributors, and technology startups in Italy and Europe, turning embedded and edge solutions into practical results in the field.
Innovation & Creation Studio (ICS) is the consulting brand led by Giuseppe Amato.
With experience in semiconductors and embedded computing since 1984, ICS helps clients identify
the right opportunities, support design-in activities, and deploy edge solutions that fit real
application needs.
We work in a direct, practical way with OEMs/SMEs, system integrators, distributors, and
technology startups in Italy and Europe. Our focus is on business development, pre-sales and
design-in support, and edge AI/vision consulting for transportation and industrial automation.
Over 500 projects and 3,000 clients supported over more than four decades of international experience in Italy and Europe.
Opening and developing commercial opportunities with OEMs, system integrators, and partners in Italy and Europe. Support for positioning, introductions, technical sales cycles, and long-term relationships.
Application requirements analysis, edge-to-cloud architecture definition, PoC and pilot support, and guidance through design-in stages toward a clear solution proposal.
Consulting on camera-based sensing solutions and sensor integration on edge platforms for transportation and industrial automation, with attention to reliability, HW/SW integration, and practical value.
Define intuitive UI concepts that make technology easier to use. Assess integration at IC packaging and electronic board level, and review SW structure to reduce complexity and support differentiated products.
Define roles and responsibilities to improve efficiency, identify required skills, support candidate selection, and help improve decision-making and execution across technical and commercial teams.
Identify available off-the-shelf elements to build a quick HW demonstrator, define critical HW/SW functions to verify, and validate customer requirements before committing to full product development.
Architectural analysis, market and segment analysis, TCO optimization, battery and BMS support, and product-line or manufacturing process review.
ICS supports projects that combine sensors, cameras, and edge platforms for transportation and industrial automation. Recent experience includes the integration and deployment of camera-based vision solutions on edge platforms, with cloud connectivity when needed.
Giuseppe Amato is a technical sales executive, business development director, and system architect working in semiconductors and embedded computing since 1984. He supports European OEMs, system integrators, distributors, and technology companies in turning complex requirements into practical solutions and measurable business results.
His experience spans automotive, industrial automation, AIoT, and enterprise computing, with work across business development, design-in, pre-sales, and the integration of camera-based vision solutions on edge platforms.
